Corsi, Patrick <br/><br/>
The marketing of technology intensive products and services :  driving innovations for non-marketers / 
Patrick Corsi, Mike Dulieu 
 - London :  Hoboken, NJ :  ISTE ;  Wiley,  2008 
 - xxv, 230 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781848211049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing