<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01012nam a2200241 a 4500</leader>
  <controlfield tag="001">vtls000039531</controlfield>
  <controlfield tag="003">KUKTEM</controlfield>
  <controlfield tag="005">20251117145538.0</controlfield>
  <controlfield tag="008">090706t2008    enka   f b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781848211049</subfield>
  </datafield>
  <datafield tag="039" ind1=" " ind2="9">
    <subfield code="a">201107132226</subfield>
    <subfield code="b">VLOAD</subfield>
    <subfield code="c">201006091514</subfield>
    <subfield code="d">fauzi</subfield>
    <subfield code="c">200908141643</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="c">200908141619</subfield>
    <subfield code="d">VLOAD</subfield>
    <subfield code="y">200907061524</subfield>
    <subfield code="z">saini</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UMP</subfield>
  </datafield>
  <datafield tag="090" ind1=" " ind2=" ">
    <subfield code="a">HC79.H53 C67 2008</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Corsi, Patrick</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The marketing of technology intensive products and services :</subfield>
    <subfield code="b">driving innovations for non-marketers /</subfield>
    <subfield code="c">Patrick Corsi, Mike Dulieu</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London :</subfield>
    <subfield code="b">ISTE ;</subfield>
    <subfield code="a">Hoboken, NJ :</subfield>
    <subfield code="b">Wiley,</subfield>
    <subfield code="c">2008</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxv, 230 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">High technology industries</subfield>
    <subfield code="x">Marketing</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Dulieu, Mike</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="3">Table of contents only </subfield>
    <subfield code="u">http://www.loc.gov/catdir/toc/ecip0825/2008035147.html</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">10000</subfield>
    <subfield code="b">10000</subfield>
    <subfield code="d">2019-09-04</subfield>
    <subfield code="g">514.33</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HC79.H53 C67 2008</subfield>
    <subfield code="p">0000047101</subfield>
    <subfield code="r">2019-09-04 00:00:00</subfield>
    <subfield code="t">1</subfield>
    <subfield code="v">514.33</subfield>
    <subfield code="w">2019-09-04</subfield>
    <subfield code="y">OPEN</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="a">VIRTUA40</subfield>
    <subfield code="c">48504</subfield>
    <subfield code="d">48510</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="a">VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*7000*8560*9991</subfield>
  </datafield>
</record>
