<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <nonSort>The </nonSort>
    <title>marketing of technology intensive products and services</title>
    <subTitle>driving innovations for non-marketers</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Corsi, Patrick</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Dulieu, Mike</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">enk</placeTerm>
    </place>
    <place>
      <placeTerm type="text">London</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Hoboken, NJ</placeTerm>
    </place>
    <publisher>ISTE</publisher>
    <publisher>Wiley</publisher>
    <dateIssued>2008</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxv, 230 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Patrick Corsi, Mike Dulieu</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>High technology industries</topic>
    <topic>Marketing</topic>
  </subject>
  <identifier type="isbn">9781848211049</identifier>
  <identifier type="uri">http://www.loc.gov/catdir/toc/ecip0825/2008035147.html</identifier>
  <location>
    <url displayLabel="Table of contents only ">http://www.loc.gov/catdir/toc/ecip0825/2008035147.html</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">UMP</recordContentSource>
    <recordCreationDate encoding="marc">090706</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251117145538.0</recordChangeDate>
    <recordIdentifier source="KUKTEM">vtls000039531</recordIdentifier>
  </recordInfo>
</mods>
