TY  - BOOK
AU  - Corsi,Patrick
AU  - Dulieu,Mike
TI  - The marketing of technology intensive products and services: driving innovations for non-marketers 
SN  - 9781848211049
PY  - 2008///
CY  - London, Hoboken, NJ
PB  - ISTE, Wiley
KW  - High technology industries
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0825/2008035147.html
ER  -