Social media for social good
a how-to guide for nonprofits
Mansfield, Heather
creator
text
nyu
New York
McGraw-Hill
c2012
2012
monographic
eng
xx, 266 p. ; 24 cm.
Web 1.0: the static Web -- Websites, E-newsletters, and "donate now" campaigns -- Web 2.0: the social Web -- Getting started with social media -- Facebook and Facebook Apps -- Twitter and twitter Apps -- Youtube and Flickr -- Linkedin -- Blogging -- Web 3.0: the Mobile Web -- Social media and the Mobile Web -- Mobile Websites -- Group text messaging and text-to-give technology -- Smartphone Apps
Heather Mansfield
Includes index
Nonprofit organizations
Information technology
Social marketing
Social media
9780071770811 (harcover : alk. paper)
007177081X (harcover : alk. paper)
9780071770996 (e-book)
0071770992 (e-book)
UMP
120607
20251117145541.0
vtls000061295