02361nam a2200265 a 4500 vtls000025901 KUKTEM 20251117145554.0 080331t2007 ii a g i 001 0 eng d 8130905337 (alk. paper) 201107132238 VLOAD 200908141422 VLOAD 200908141354 VLOAD 200908131743 VLOAD 200803311024 norsaini UMP HF5415 .C66 2007 Cone, Steve, 1950- Steal these ideas! : marketing secrets that will make you a star / Steve Cone. 1st ed. New Delhi : Viva Books, 2007. ix, 188 p. : ill. ; 22 cm. Includes index. Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be. "A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher. Marketing. Table of contents http://www.loc.gov/catdir/toc/ecip0514/2005016691.html 0 0 0 0 10000 10000 2019-09-04 7.80 0 HF5415 .C66 2007 0000031188 2019-09-04 00:00:00 1 7.80 2019-09-04 OPEN VIRTUA40 49042 49048 VTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5000*5050*5200*6500*8560*9991