Reuer, J. J.

Entrepreneurial alliances / Jeffrey J. Reuer, Africa Ariņo, Paul M. Olk - Upper Saddle River, N.J. : Prentice Hall, c2011 - xix, 196 p. : ill. ; 23 cm. - Prentice Hall entrepreneurship series .

Includes bibliographical references and index

Introduction to entrepreneurial alliances -- Motives for entrepreneurial alliances -- Alliance governance -- Finding the right partner -- Negotiating entrepreneurial alliances -- Executing entrepreneurial alliances -- Multiparty alliances and alliance portfolios -- Cultivating alliance management capabilities -- Performance evaluation of entrepreneurial alliances

9780136156369 0136156363


Strategic alliances (Business)
Entrepreneurship