Entrepreneurial alliances /
Jeffrey J. Reuer, Africa Ariņo, Paul M. Olk
- Upper Saddle River, N.J. : Prentice Hall, c2011
- xix, 196 p. : ill. ; 23 cm.
- Prentice Hall entrepreneurship series .
Includes bibliographical references and index
Introduction to entrepreneurial alliances -- Motives for entrepreneurial alliances -- Alliance governance -- Finding the right partner -- Negotiating entrepreneurial alliances -- Executing entrepreneurial alliances -- Multiparty alliances and alliance portfolios -- Cultivating alliance management capabilities -- Performance evaluation of entrepreneurial alliances