@book{49590,
	author = {Heskett, James L. and Sasser, Earl W.},
	title = {The ownership quotient :},
	publisher = {Harvard Business Press,},
	year = {c2008},
	address = {Boston, Mass. :},
	url = {http://www.loc.gov/catdir/toc/ecip0819/2008022313.html}
}