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  <titleInfo>
    <title>Guerrilla marketing for job hunters 2.0</title>
    <subTitle>1,001 unconventional tips, tricks, and tactics for landing your dream job</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Levinson, Jay Conrad.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Perry, David.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
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    <place>
      <placeTerm type="text">Hoboken, N.J</placeTerm>
    </place>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>c2009</dateIssued>
    <dateIssued encoding="marc">2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxxiii, 331 p. : ill. ; 23 cm.</extent>
  </physicalDescription>
  <tableOfContents>Why you need to become a guerrilla job-hunter : the new global America -- Your guerrilla mind. Personal branding guerrilla style : shape up your brand with attitude ; Your guerrilla job-hunting strategy : think like a general : work like a sergeant ; Your research plan : research : the guerrilla’s competitive edge -- Weapons that make you a guerrilla. Resume writing and cover letter boot camp : how to overhaul your personal marketing materials ; Twenty-first century digital weapons : if you build it, they will come for you-- ; Recruiternomics 2.0 : how to work your job search commandos Tactics that make you a guerrilla. Guerrilla networking : a radical approach ; Fearless warm calling : a fresh alternative ; Creative ways to find a job : breakthrough strategies -- Your guerrilla job-hunting campaign. 3 sample campaigns : the force multiplier effect in action ; Hand-to-hand combat : winning the face-to-face interview ; Negotiating the deal : how to bargain with confidence ; Ready aye ready -- Appendix 1. Call logs -- Appendix 2. eXtreme Makeover resume samples -- Appendix 3. Compensation list</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Jay Conrad Levinson, David E. Perry</note>
  <note>Includes index</note>
  <subject authority="lcsh">
    <topic>Job hunting</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Career development</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Vocational guidance</topic>
  </subject>
  <identifier type="isbn">9780470455845</identifier>
  <identifier type="isbn">470455845</identifier>
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