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  <titleInfo>
    <nonSort>The </nonSort>
    <title>data asset</title>
    <subTitle>how smart companies govern their data for business success</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Fisher, Tony</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nju</placeTerm>
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    <place>
      <placeTerm type="text">Hoboken, N.J</placeTerm>
    </place>
    <publisher>John Wiley &amp; Sons</publisher>
    <dateIssued>c2009</dateIssued>
    <dateIssued encoding="marc">2009</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 220 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Making the case for better data -- Risk mitigation : how quality data keeps your company out of trouble -- Controlling costs with accurate and reliable data -- Optimizing revenue with quality data -- Governing your data -- Undisciplined organizations : a disaster waiting to happen -- Reactive organizations : trying to get beyond crisis mode -- Proactive organizations : reducing risk, avoiding uncertainty -- Governed organizations : trust in data pays multiple benefits -- The quality culture -- People -- Processes -- Undisciplined organizations : discovering the value of data quality tools -- Reactive organizations : choose the technology that gets the most from your applications -- Proactive organizations : bridging the chasm and becoming proactive -- Governed organizations : moving beyond data to business process automation</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Tony Fisher</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Database management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Business intelligence</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Corporate governance</topic>
  </subject>
  <relatedItem type="series">
    <titleInfo>
      <title>Wiley &amp; SAS business series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">9780470462263</identifier>
  <identifier type="isbn">0470462264</identifier>
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    <recordCreationDate encoding="marc">090914</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251117145611.0</recordChangeDate>
    <recordIdentifier source="KUKTEM">vtls000044051</recordIdentifier>
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