The tactics, tools, and strategies for business success Safko, Lon creator Brake, David K. text nju Hoboken, N.J John Wiley & Sons c2009 2009 monographic eng

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xviii, 821 p. : ill. ; 24 cm. What is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone’s a publisher -- It’s not your father’s email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it’s livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan specialized Lon Safko, David K. Brake Includes index Internet marketing Social media Economic aspects Online social networks Economic aspects Electronic commerce 9780470411551 (pbk.) 0470411554 (pbk.) UMP 090917 20251117145612.0 vtls000044492