Marketing for dummies / 
by Ruth Mortimer ... [et al.] 
 - 2nd ed. 
 - West Sussex, England :  Wiley,  c2009 
 - xviii, 402 p. :  ill. ;  24 cm. 
 - For dummies .
 - For dummies .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470741795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing