Pettinger, Richard <br/><br/>
Competitive strategy for dummies / 
Richard Pettinger 
 - West Sussex :  John Wiley & Sons,  c2009 
 - xvi, 372 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470779309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Strategic planning