Dess, Gregory G.

Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner - 5th ed. - New York : McGraw-Hill Irwin, c2010 - xxxii, 501. [377] p. : ill. (chiefly col.), col. maps ; 27 cm.

Includes bibliographical references and indexes

9780073530413 (alk. paper) 0073530417 (alk. paper)


Strategic planning