McQuai,l Denis. <br/><br/>
McQuail’s mass communication theory / 
Denis McQuail 
 - 5th ed. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  2005 
 - viii, 616 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1412903726 9781412903721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media