Strategic marketing :  planning and implemention / 
Shanker Narang, editor 
 - Birminghim, United Kingdom :  Koros Press Limited,  c2012 
 - viii, 288 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781781630693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing