TY  - BOOK
AU  - Narang,Shanker
TI  - Strategic marketing: planning and implemention 
SN  - 9781781630693
PY  - 2012///
CY  - Birminghim, United Kingdom
PB  - Koros Press Limited
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -