Mathews,  Ryan <br/><br/>
What's your story? :  storytelling to move markets, audiences, people, and brands / 
Ryan Mathews, Watts Wacker 
 - Upper Saddle River, N.J. :  FT Press,  c2008 
 - xiii, 222 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [189]-197) and index 
<br/><br/><label>ISBN: </label>9780132277426 (hardback : alk. paper) 0132277425 (hardback : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Storytelling--Economic aspects<br/>Corporate culture