The impossible advantage : winning the competitive game by changing the rules /
Andreas Buchholz, Wolfram Wordemann and Ned Wiley
- Hoboken, NJ : Wiley , 2009
- 206 p. ; 24 cm.
The surprising limitation of the world's number one business strategy -- It's time to think radically about growth -- First game strategy : redefining the measures of performance -- Second game strategy : reshaping the market landscape -- Third game strategy : restaging the competitive confrontation -- Fourth game strategy : taking the game to the next level -- How your business can profit from game strategy -- After the game