TY  - BOOK
AU  - Buchholz,Andreas
AU  - Wordemann,Wolfram
AU  - Wiley,Ned
TI  - The impossible advantage: winning the competitive game by changing the rules 
SN  - 9780470717127
PY  - 2009///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Competition
N1  - The surprising limitation of the world's number one business strategy -- It's time to think radically about growth -- First game strategy : redefining the measures of performance -- Second game strategy : reshaping the market landscape -- Third game strategy : restaging the competitive confrontation -- Fourth game strategy : taking the game to the next level -- How your business can profit from game strategy -- After the game
ER  -