01435nam a2200277 a 4500 vtls000036066 KUKTEM 20251117150038.0 090513t2008 nyu g 001 0 eng d 9780470742570 201107132256 VLOAD 200910281620 kam 200908141611 VLOAD 200908141544 VLOAD 200905131044 saini UMP HF5415.1255 .B37 2008 Baskin, Jonathan Salem Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin Hoboken, NJ: John Wiley & Sons , 2008 261 p. ; 24 cm. Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits Branding (Marketing) Consumer behavior Information behavior Internet searching Business enterprises Computer network resources 0 0 0 0 10000 10000 2019-09-04 114.99 0 HF5415.1255 .B37 2008 0000041231 2019-09-04 00:00:00 1 114.99 2019-09-04 OPEN VIRTUA40 50265 50271 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5050*5200*6500*6501*6502*6503*6504*9991