the new way to get known (and drive your competitors crazy) Baskin, Jonathan Salem creator text nyu Hoboken, NJ John Wiley & Sons 2008 monographic eng

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261 p. ; 24 cm. A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes general Jonathan Salem Baskin Branding (Marketing) Consumer behavior Information behavior Internet searching Business enterprises Computer network resources 9780470742570 UMP 090513 20251117150038.0 vtls000036066