Sport public relations : managing organizational communication /
G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold
- Champaign, IL : Human Kinetics, c2006
- ix, 365 p. : ill. ; 29 cm.
Includes bibliographical references (p.339-354) and index
0736053409 9780736053402
Sports--Public relations Mass media and sports Communication in organizations