Haines, Steven <br/><br/>
Managing product management :  empowering your organization to produce competitive products and brands / 
Steven Haines 
 - New York :  McGraw-Hill,  c2012 
 - xiii, 271 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071769976 (alk. paper) 0071769978 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products