Crawford, C. Merle <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008 
 - xviii, 558 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 505-508) and index 
<br/><br/><label>ISBN: </label>9780073529882 (alk. paper) 0073529885 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management