Ryals, Lynette <br/><br/>
Managing customers profitably / 
Lynette Ryals 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  c2008 
 - xiv, 370 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [359]-361) and index 
<br/><br/><label>ISBN: </label>9780470060636 (cloth) 0470060638 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management