Value innovation portfolio management :  achieving double-digit growth through customer value / 
Sheila Mello ... [et al.] 
 - Ft. Lauderdale, FL :  J. Ross Pub.,  c2006 
 - xxi, 273 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio 
<br/><br/><label>ISBN: </label>9781932159578 1932159576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Planning<br/>Product management<br/>Strategic planning