achieving double-digit growth through customer value Mello, Sheila. text bibliography flu Ft. Lauderdale, FL J. Ross Pub. c2006 2006 monographic eng

print

xxi, 273 p. : ill. ; 24 cm. Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio specialized Sheila Mello ... [et al.] Includes bibliographical references and index New products Planning Product management Strategic planning 9781932159578 1932159576 http://www.loc.gov/catdir/toc/ecip0615/2006019186.html http://www.loc.gov/catdir/toc/ecip0615/2006019186.html UMP 090114 20251117150051.0 vtls000033847