TY  - BOOK
AU  - Mello,Sheila
TI  - Value innovation portfolio management: achieving double-digit growth through customer value 
SN  - 9781932159578
PY  - 2006///
CY  - Ft. Lauderdale, FL
PB  - J. Ross Pub.
KW  - New products
KW  - Planning
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references and index; Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio
UR  - http://www.loc.gov/catdir/toc/ecip0615/2006019186.html
ER  -