integrating customer focus across the firm Zeithmal, Valarie A. creator Bitner, Mary Jo. Gremler, Dwayne D. text bibliography mau Boston McGraw-Hill Irwin c2009 2009 5th ed. monographic eng

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xxviii, 708 p. : ill., map ; 26 cm. specialized Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler Includes bibliographical references and index Service industries Marketing Customer services Marketing 9780073380933 0073380938 http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html UMP 090115 20251117150052.0 vtls000033909