Midgley, David <br/><br/>
The innovation manual :  strategies and tools for delivering value innovation to the market / 
David Midgley 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons,  c2009 
 - xii, 316 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>The three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together 
<br/><br/><label>ISBN: </label>9780470724538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management