Estes, Jonathan <br/><br/>
Smart green :  how to implement sustainable business practices in any industry and make money / 
by Jonathan Estes 
 - Hoboken, N.J. :  Wiley,  c2009 
 - xviii, 202 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/>The green rush -- Taking the first step -- Defining sustainability -- A framework for strategic sustainability planning -- Measuring sustainability outcomes -- Marketing sustainability and transparency -- Building smart green companies -- Smart green leaders 
<br/><br/><label>ISBN: </label>9780470387795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business enterprises--Environmental aspects<br/>Management--Environmental aspects<br/>Green products<br/>Sustainable development