TY - BOOK AU - Estes,Jonathan TI - Smart green: how to implement sustainable business practices in any industry and make money SN - 9780470387795 PY - 2009/// CY - Hoboken, N.J. PB - Wiley KW - Business enterprises KW - Environmental aspects KW - Management KW - Green products KW - Sustainable development N1 - Includes index; The green rush -- Taking the first step -- Defining sustainability -- A framework for strategic sustainability planning -- Measuring sustainability outcomes -- Marketing sustainability and transparency -- Building smart green companies -- Smart green leaders ER -