KFC in China : secret recipe for success /
Warren K. Liu
- Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008
- xiii, 191 p. : ill., maps ; 23 cm.
Includes index
9780470823842 0470823844
Kentucky Fried Chicken (Firm)
International business enterprises--China Franchises (Retail trade)--Marketing--China