Liu, Warren K.

KFC in China : secret recipe for success / Warren K. Liu - Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008 - xiii, 191 p. : ill., maps ; 23 cm.

Includes index

9780470823842 0470823844


Kentucky Fried Chicken (Firm)


International business enterprises--China
Franchises (Retail trade)--Marketing--China