@book{51599,
	author = {Fortenberry, John L.},
	title = {Health care marketing :},
	publisher = {Jones and Bartlett Publishers,},
	year = {c2010},
	address = {Sudbury, Mass. :},
	edition = {3rd ed.},
	note = {Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005}
}