Fortenberry, John L. <br/><br/>
Health care marketing :  tools and techniques / 
John L. Fortenberry, Jr. 
 - 3rd ed. 
 - Sudbury, Mass. :  Jones and Bartlett Publishers,  c2010 
 - xxiii, 311 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780763763275 0763763276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing<br/>Health services administration<br/>Marketing of Health Services--methods