TY  - BOOK
AU  - Fortenberry,John L.
TI  - Health care marketing: tools and techniques 
SN  - 9780763763275
PY  - 2010///
CY  - Sudbury, Mass.
PB  - Jones and Bartlett Publishers
KW  - Medical care
KW  - Marketing
KW  - Health services administration
KW  - Marketing of Health Services
KW  - methods
N1  - Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005; Includes bibliographical references and index
ER  -