Kerpen, Dave <br/><br/>
Likeable social media :  how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / 
by Dave Kerpen 
 - New York :  McGraw-Hill,  2011 
 - x, 260 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780071762342 0071762345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Online social networks<br/>Social media--Economic aspects<br/>Customer relations<br/>Branding (Marketing)