TY  - BOOK
AU  - Kerpen,Dave
TI  - Likeable social media: how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) 
SN  - 9780071762342
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
KW  - Online social networks
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
KW  - Branding (Marketing)
ER  -