@book{51813,
	author = {Trott, Paul},
	title = {Innovation management and new product development /},
	publisher = {Financial Times/Prentice Hall,},
	year = {2008},
	address = {Harlow, England ;},
	edition = {4th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip085/2007048699.html}
}