Trott, Paul

Innovation management and new product development / Paul Trott - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2008 - xxvii, 581 p. : ill. ; 25 cm.

Includes bibliographical references and index

9780273713159 (alk. paper) 0273713159 (alk. paper)


Technological innovations--Management
Industrial management
Product management