the embattled business owner's guide to survival and growth Little, Steven S. creator text nju Hoboken, N.J John Wiley & Sons c2009 2009 monographic eng

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viii, 213 p. ; 23 cm. Introduction : stark realities -- What is your reality? -- Triage and tourniquets -- All hail the cash king -- Keep your customers -- Plan for action -- TRUST and your people -- Enlist outside expertise -- Maintain your marketing -- Price for profit -- Get out of your bunker -- Fill market vacuums -- Partner for profit -- Pursue potential acquisitions -- Put better tools to work -- Green is growing -- Catch a falling star -- Train the talented -- Revisit the rules specialized Steven S. Little Includes index Organizational effectiveness Organizational change Marketing Success in business Management 9780470504901 (cloth : acid-free paper) 0470504900 (cloth : acid-free paper) UMP 090916 20251117150123.0 vtls000044449