Goodman, Andrew <br/><br/>
Winning results with Google AdWords / 
Andrew Goodman 
 - 2nd ed. 
 - New York :  McGraw-Hill,  c2009 
 - xxiv, 376 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>How big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what’s changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future 
<br/><br/><label>ISBN: </label>9780071496568 (alk. paper) 0071496564 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing