01104nam a2200217 a 4500001001400000003000700014005001700021008004100038020003900079040000800118100001900126245015400145260004100299300003400340504006300374505037200437650002100809650002100830650001800851700001700869vtls000039009KUKTEM20251117150124.0090630t2009    caua   f i    001 0 eng d  a9780470284247 (cloth : alk. paper)  aUMP1 aGupta, Anil K.10aGetting China and India right :bstrategies for leveraging the world’s fastest-growing economies for global advantage /cAnil K. Gupta, Haiyan Wang  aSan Francisco :bJossey-Bass,cc2009  axvi, 254 p. :bill. ;c24 cm.  aIncludes bibliographical references (p. 229-238) and index0 aChina and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. 0aMarketingzChina 0aMarketingzIndia 0aGlobalization1 aWang, Haiyan