01488nam a2200265 a 4500 vtls000044475 KUKTEM 20251117150125.0 090916t2009 at ka f i 001 0 eng d 9781742169378 (pbk) 1742169376 (pbk) 201107132320 VLOAD 201005190951 ida 201005181706 training 201005181639 training 200909161600 nadia UMP HF5415.13 .S74 2009 Steidl, Peter E. Survive, exploit, disrupt : action guidelines for marketing in a recession / Peter Steidl Milton, Qld. : John Wiley and Sons, c2009 xii, 211 p. : ill. ; 21 cm. Includes bibliographical references and index. Strategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes. Marketing Management Recessions Success in business 0 0 0 0 10000 10000 2019-09-04 82.08 0 HF5415.13 .S74 2009 0000046449 2019-09-04 00:00:00 1 82.08 2019-09-04 OPEN VIRTUA40 51883 51889 VTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*9991