TY  - BOOK
AU  - Steidl,Peter E.
TI  - Survive, exploit, disrupt: action guidelines for marketing in a recession 
SN  - 9781742169378 (pbk)
PY  - 2009///
CY  - Milton, Qld.
PB  - John Wiley and Sons
KW  - Marketing
KW  - Management
KW  - Recessions
KW  - Success in business
N1  - Includes bibliographical references and index; Strategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes
ER  -