Mohr, Jakki <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr, Sanjit Sengupta, Stanley Slater. 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  2010 
 - xxvi, 538 p. :  ill ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780136049968 (casebound) 0136049966 (casebound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing