00714nam a2200217 a 4500001001400000003000700014005001700021008004100038020003000079020002700109040000800136100001600144245010600160250001200266260005100278300003400329504005000363650004200413700002100455700002000476vtls000057320KUKTEM20251117150127.0111213t2010    njua   f      001 0 eng d  a9780136049968 (casebound)  a0136049966 (casebound)  aUMP1 aMohr, Jakki10aMarketing of high-technology products and innovations /cJakki Mohr, Sanjit Sengupta, Stanley Slater.  a3rd ed.  aUpper Saddle River, NJ :bPrentice Hall,c2010  axxvi, 538 p. :bill ;c26 cm.  aIncludes bibliographical references and index 0aHigh technology industriesxMarketing1 aSengupta, Sanjit1 aSlater, Stanley