TY  - BOOK
AU  - Mohr,Jakki
AU  - Sengupta,Sanjit
AU  - Slater,Stanley
TI  - Marketing of high-technology products and innovations
SN  - 9780136049968 (casebound)
PY  - 2010///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - High technology industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -