Griffin, Jill <br/><br/>
Taming the search-and-switch customer :  earning customer loyalty in a compulsion-to-compare world / 
Jill Griffin 
 - 1st ed. 
 - San Francisco, CA :  Jossey-Bass,  c2009 
 - xiv, 274 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Get a grip -- Welcome to the compulsion-to-compare planet -- Why customers search and switch -- Get the credit you?re due -- Ace your buyer?s worth-it test -- Manage perception makers and takers -- Be (and stay) damn different -- Fortify your firewall -- Build customer trust -- Find and grow passionate-to-serve employees -- Look for tamers that teach -- Move on now! -- Follow the 10 day starter plan 
<br/><br/><label>ISBN: </label>9780470345047 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Customer loyalty<br/>Customer services